10-14 Test

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.	Answers Test 2
1) Many demassified magazines run advertiser-oriented articles.	1) Answer: TRUE
2) DeWitt and Lila Wallace built Reader's Digest with racy stories.	2) Answer: FALSE The READERS DIGEST is clean, clean, clean.
3) Life magazine gave photojournalism new importance with Reader's Digest-size pages.	3) Answer: FALSE LIFE was a large format magazine.
4) Direct-mail advertisements go directly to consumers.	4) Answer: TRUE
5) Most chain newspapers are committed to good journalism whatever the cost.	5) Answer: FALSE The reporters may try, but the management is in the business of selling advertising.
6) Young people are avid newspaper readers.	6) Answer: FALSE How many of your friends read a newspaper on a regular basis?
7) The United States has 17 national dailies.	7) Answer: FALSE Nope, maybe 3 or 4.
8) Clustering has been outlawed since 1986 as a newspaper ownership pattern.	8) Answer: TRUE
9) The space left in a newspaper after ads is called the news hole.	9) Answer: TRUE
10) Newspaper readership is escalating.	10) Answer: FALSE See explanation to question 6.
11) Newspapers far outdistance other news media in the number of people who gather, edit and disseminate local news.	11) Answer: TRUE
12) The only major record company with non-U.S. ownership is Time Warner.	12) Answer: FALSE Time Warner is USA-based
13) The record industry's need for airplay precipitated the payola scandals.	13) Answer: TRUE
14) Recording pirates pay copyright fees to lyricists but not to record companies.	14) Answer: FALSE They don't pay jack to anybody.
15) Movies first added sound in the 1950s.	15) Answer: FALSE Try the 1930s.
16) Television forced Hollywood to seek marketplace niches.	16) Answer: TRUE
17) Hollywood favors government censorship to self-policing.	17) Answer: FALSE Quite the opposite. They'll do anything to keep the government out of their affairs.
18) Most of the entertainment fare on television today comes from Hollywood.	18) Answer: TRUE
19) Neighborhoods had their own movie houses in the 1940s.	19) Answer: TRUE
20) U.S. commercial radio derives its revenue from advertising.	20) Answer: TRUE
21) The Corporation for Public Broadcasting never channels tax money into noncommercial radio.	21) Answer: FALSE The CPB helps fund public radio using tax dollars.
22) Surprisingly, women filmmakers direct most music videos.	22) Answer: FALSE Are you kidding?
23) Most FM stations have shifted to talk formats.	23) Answer: FALSE Talk radio is mostly on AM.
24) According to KMSU director Jim Gullickson, the term "inventory" applies to the number of ads that a commercial radio station has available to play.	24) Answer: TRUE
25) Mankato is one of the few markets where Clear Channel does not have a presence.	25) Answer: FALSE Clear Channel owns several stations in the Mankato market.
26) According to "Dreamworlds 2", many (if not most) music videos simply portray a male sexual dreamland.	26) Answer: TRUE
27) According to KMSU director Jim Gullickson, a "stop set" is the music between the commercials on a radio broadcast, and its average duration is 8 minutes.	27) Answer: FALSE "Stop set" are the commercials.
28) According to "Dreamworlds 2", 60% of men and 40% of women believe that women provoke rape.	28) Answer: TRUE
29) You've Got Mail might be construed as one large ad for AOL.	29) Answer: TRUE
30) The largest network serving noncommercial radio stations in the United States is American Public Radio (APR).	30) Answer: FALSE National Public Radio.
31) Frank Zappa believes that all the controversy over censorship in recorded music is simply about words.	31) Answer: TRUE
32) According to "Dreamworlds 2", about 50% of the images in music videos are accidental.	32) Answer: FALSE Are you kidding? Every single image is well planned.
33) "Dreamworlds 2" rarely uses exploitive imagery to get its point across.	33) Answer: FALSE This video uses the same images it attempts to condemn ... over and over and over again.
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
34) What do Consumer Reports, Guideposts and Ms. have in common? A) strictly black and white format B) free of advertisements C) available by subscription only D) advertisements on the cover E) their 50th anniversaries in the year 2000	34) Answer: B
35) What do almost all consumer magazines have in common? A) slick color photography B) kitchen-tested recipes C) high-quality fiction D) personality profiles E) heavy reliance on advertising	35) Answer: E
36) Which is the greatest advertising alternative to magazines today? A) broadcast television B) movies C) direct-mail advertising D) billboards E) radio	36) Answer: C
37) What killed off the giant mass-audience magazines? A) television B) puffery C) oversized formats D) movies E) postal charges	37) Answer: A
38) Which statement represents a criticism of demassification? A) Demassified magazines are edited to broad, general audiences. B) Most advertisers want to reach readers with broad, general interests. C) Advertisers shape magazines' journalistic content for commercial purposes. D) Advertisers want to reinforce positive images about competing products. E) Readers don't want to know about celebrities.	38) Answer: C
39) Sunday newspaper supplements A) are bound, stapled or stitched. B) rank low in magazine circulation lists. C) compete for readers through direct reader subscription. D) are bought in bulk by the newspapers rather than by individual readers. E) compete for readers through direct newsstand sales.	39) Answer: D
40) Most newsletters are A) expensive, with $1,000 annual subscriptions not unheard of. B) loaded with advertising. C) aiming at massive audiences. D) weekly or monthly, never daily. E) fading in popularity.	40) Answer: A
41) What prompted chains to buy up locally-owned newspapers in the 1970s and 1980s? A) plummeting newsprint and ink prices B) soaring newspaper profitability C) advertiser reluctance to buy television time D) lagging young readership E) bargain prices due to declining newspaper circulation	41) Answer: B
42) Why is the New York Times a widely used research source? A) weekday classified ads B) color photographs in the news section C) a periodical index that lists every story D) a challenging crossword puzzle E) dazzling graphics	42) Answer: C
43) Who was the co-founder of Dreamworks with a strong record-industry background? A) Steven Spielberg B) Berry Gordy C) David Geffen D) Pinky Lee E) Jeffrey Katzenberg	43) Answer: C
44) Which technology carries the most recorded sound? A) 45 rpm discs B) 78 rpm discs C) 33-1/3 records D) Compact discs E) LP records	44) Answer: D
45) Why does music piracy remain a problem? A) Piracy is highly a lucrative crime that's less punishable than dealing drugs. B) Pirates pat exorbitant promotion fees for their product. C) No one gets hurt with music piracy. D) The loss to the record industry in nominal. E) Piracy is an attractive cover for drug trafficking.	45) Answer: A
46) The music and business genius Berry Gordy built A) Geffen. B) Windham Hill. C) Elektra. D) Sun. E) Motown.	46) Answer: E
47) Which was never a record-industry indie? A) Motown B) Sun C) Bertelsmann D) Geffen E) Windham Hill	47) Answer: C
48) Many colleges banned Napster in 1999 because A) of neo-Nazi sentiment against rock 'n' roll. B) subliminal messages criticized cafeteria food. C) campus computer networks were being clogged. D) they won against the Recording Industry Association of America in court. E) students were being robbed of study time.	48) Answer: C
49) Which group named its fans in a lawsuit to discourage streaming? A) Nirvana B) Crosby, Stills and Nash C) Metallica D) Beatles E) Sultans of Swing	49) Answer: C
50) Which was the first successful commercial application of sound in movies? A) Nanook of the North B) It Happened One Night C) The Wizard of Oz D) The Jazz Singer E) Movietone News	50) Answer: E
51) Who is the most highly paid Washington lobbyist? A) Amorette Jones B) Robert Redford C) Demi Moore D) Jack Valenti E) Tom Hanks	51) Answer: D
52) Against whom did the federal government take antitrust action in 1948? A) Thomas Edison B) Turner C) Time Warner D) Paramount and other studios E) Parnell Thomas	52) Answer: D
53) Which was the first type of merchandise tie-in known in movies? A) sheet music for theater pianists to accompany movies in the silent era B) Shirley Temple dolls in the 1930s C) war bonds sold in Hollywood patriotic films in the 1940s D) George Lucas' licensing of Star Wars merchandise in the 1970s E) ruby slippers like the ones Dorothy wore in the late 1930s	53) Answer: A
54) The rating system established by several industry organizations in 1968 took the following course of action: A) a boycott on theaters if they showed condemned films. B) a ban on movies determined to be morally reprehensible. C) placement of movies in categories to help parents determine what movies their children should see. D) a fine on moviemakers who compromised the national standard for moral rectitude. E) they sought the endorsement of religious leaders for all approved films.	54) Answer: C
55) In the late 1940s, radio began A) losing listeners to television. B) shifting away from records. C) moving to potted-palm music. D) all-news formats. E) giving up entertainment programs.	55) Answer: A
56) What is one of the limitations of NPR's news coverage? A) short-staffed in Washington B) reliance on remote coverage C) perennial budget problems D) heavy reliance on C-SPAN E) stories limited to 25 seconds	56) Answer: C
57) After the film "Dirty Harry" came out, the sales of __________ went through the roof. A) Lava bath soap B) Clint Eastwood bobbleheads C) Magnum 44 pistols D) Reese's Pieces E) DVDs	57) Answer: C
58) Guglielmo Marconi made his fortune from A) putting Enrico Caruso on the air. B) the Irish lottery. C) United Independent Broadcasters. D) radiotelegraphy with ships at sea. E) an Italian radio network.	58) Answer: D
59) With deregulation, the number of stations that a company may own has A) mushroomed. B) remained unchanged by and large. C) grown everywhere except the Southwest. D) decreased. E) grown slightly.	59) Answer: A
60) A station owned by the network is called an owned and _______________ station, o-and-o for short. A) operated B) oriented C) originated D) ossified E) official	60) Answer: A
61) On "Crossfire", what does Frank Zappa say young people should do? A) Download music from the internet as often as possible to protest the RIAA hegemony over music distribution. B) Read the Washington Post. C) Avoid going to church so as not to be brainwashed by the religious establishment. D) Register to vote and run for office. E) "Turn on, tune in, drop out."	61) Answer: D
62) Most U.S. radio stations get their income from A) advertisers. B) the Federal Communications Commission. C) Westwood One Broadcasting Network. D) Voice of America. E) the Corporation for Public Broadcasting.	62) Answer: A
63) Deb Flemming, editor of the Mankato Free Press, claimed all of the following to be true EXCEPT: A) Reporter Mathias Baden was correct in writing that Leigh Pomeroy quit the Mankato Planning because he was frustrated with the lack of planning. B) The Free Press is losing money because of declining readership. C) Newspapers may not always be right, but by and large reporters make every effort to be factual in their story writing. D) Newspapers are merely a rough draft of history. E) Mankato is unusual because there are more 18-25-year-olds in its market area than any region in the state.	63) Answer: B
64) According to Deb Flemming, A) Newspapers can be sued for slandering public officials if they include something in an article that is not true. B) Most people in the U.S. get their news from newspapers. C) People believe TV news is more accurate than newspaper news because it is less filtered in the editorial process. D) The Free Press website is a profit center for the newspaper. E) Since most college students don't read newspapers, the Free Press doesn't bother to assign one of its reporters to cover MSU campus news.	64) Answer: C
65) If you were doing research on the Middle East to encompass varied and respected points of view, which of the following news sources would be the best to use? A) mankatofreepress.com, newsweek.com and time.com B) english.aljazeera.net, csmonitor.com and nytimes.com C) foxnews.com, msnbc.com and cnn.com D) nationalreview.com, washingtonpost.com, and clearchannel.com E) prospect.org, msureporter.com, and mtv.com	65) Answer: B These selections provide both excellent journalism (csmonitor.com and nytimes.com) and a diversity of opinion (english.aljazeera.net).
66) GE recently announced the takeover of what company? A) Bertelsmann of Germany B) Dreamworks C) the AOL part of AOL Time Warner D) Disney's interest in ABC E) Vivendi Universal's U.S. entertainment assets	66) Answer: E
67) Which of the following is NOT true about Star Wars. A) Steven Spielberg directed Episode VI - Return of the Jedi (1983). B) Industrial Light and Magic was created from the success of the original Star Wars films. C) Sound designer Ben Burtt is created with most of the original sound effects. D) The Phantom Menace was shot using a digital camera from Panavision. E) George Lucas made more money on merchandising than on box office receipts.	67) Answer: A Steven has directed no STAR WARS films.